Layer 1
The founder
Beliefs and protective decisions that quietly narrowed what you allow yourself to build and show.
Find the pattern underneath the problem
You didn't lose the vision. You buried it.
Somewhere between the first idea and the pressure to sell, the work stopped feeling like yours. INRESET is psychological engineering for founders, leaders and companies that have drifted from what they set out to build. We find the pattern that dimmed it, remove it at the root, and bring you back to the original flame.
UNCOVER · RESET · REIGNITE
Self-check · 1 minute
The signs of drift
Drift rarely looks like failure. It looks like competence without conviction. Tap every sentence you recognise. Your reading updates as you go.
Why strategy alone doesn't fix it
Drift is psychological before it is commercial.
Every company is built by people, and people protect themselves. The pressure to sell, a painful launch, a cofounder split, an investor who wanted something safer: each one leaves a small adjustment behind. Over time those adjustments harden into patterns of decisions, team dynamics and narratives that keep producing the same friction.
A new strategy deck sits on top of those patterns. That is why it fades. We work underneath them.
If it keeps happening, it is structural. Structure can be found, and it can be removed.
The method
Psychological engineering, applied to the whole system.
We take clinical tools built for the most demanding human situations and apply them with engineering precision to the three places where vision gets lost.
Layer 2
The team
Dynamics that once kept the group safe and now keep it small: avoidance, over-control, silent disagreement.
Layer 3
The narrative
What your brand says today compared with what you meant it to say, and where the contradiction lives.
- Trauma-informed inquiry
- Narrative therapy
- Somatic regulation
- Systemic analysis
- Applied psychology
The process
Three moves. In this order, every time.
We don't start with solutions. We start with what is actually generating the problem.
- IThe audit
Find what keeps repeating.
Structured inquiry with you, and with your team where relevant, plus a reading of how your brand has communicated over time. We map the specific patterns in decisions, dynamics and narrative that keep recreating the same friction.
- IIThe removal
Take out the root.
We don't refine the pattern or reframe it. We remove it. Whether it is a belief, a team dynamic or a story the brand no longer believes, we isolate the source of the friction and clear it.
- IIIThe rebuild
Rebuild from what still burns.
With the friction gone, we build from what remains true: a clear way of deciding, a coherent narrative, and the willingness to share your work with belief again.
Engagements
Four scales. One method.
The depth of the work follows the size of the system, not how severe the problem feels.
Founder Reset
One focused intervention. We locate the pattern that keeps bending your decisions away from what you want to build, and remove it at the root.
For founders and leaders who are done working around the same problem.
Team Reset
Teams develop contradictions the way people do. We audit each person, then the system, so the group works from one shared conviction.
For leadership teams who execute well and believe less.
Narrative Reset
Your brand is already saying something. We audit its history of decisions, pivots and inherited stories, remove what contradicts the original intent, and rebuild the narrative from what holds.
For companies whose message no longer sounds like the people behind it.
Stewardship
After a reset, pressure returns: new hires, new investors, new markets. Regular audits and direct access let you correct course before friction becomes a pattern again.
For companies in growth or transition.
The founder
Salih Gulbay
Psychologist, music therapist and producer, based in Barcelona.
In 2026 I kept seeing the same thing. People with very good projects were losing their vision. Sales and marketing pressure pushed them into survival, and the passion that made the work worth building faded.
My clinical work was built where standard tools don't reach: with asylum seekers, unaccompanied migrant youth, and communities after natural disasters. It taught me that the pattern under a symptom is always more specific, and more reachable, than people are told. INRESET brings that precision to the people and companies who build things.
As a producer I work with how sound reaches the nervous system before thought catches up. It is the same mechanism in the clinical work: change has to be felt before it can be explained.
- Ferrer Salat Music Foundation
- Superaccio Foundation, Spain
- Founds Project IN, Arts and Health Platform
- Founds INRESET
Sessions in English · Türkçe · Español · Português
Results
What happens after the pattern is removed.
Shared with permission. Names shortened to protect client privacy.
200+interventions completed
4continents reached
10+years in applied psychology
Right after the session everything felt clear. Now my mind is quiet, and for me that quiet is a small miracle. I wasn't expecting it to be this strong.
It helped me understand the reason for my self-sabotage. I went back to the canvas I'd been putting off for a long time.
I saw that my performance anxiety came from doubt and insecurity. After the session I looked at my goals from a lighter angle, and started breathing again.
Our social side
Project IN
INRESET works with founders and companies. Project IN is where we learn in the open and give back. It is our research and social platform for arts and health.
250+ creative individuals since 2022, across Asia, Africa, Europe and Latin America
- A lab for technology, work, health and music tech
- Social projects and community interventions
- Research we share openly with the public
The two work together. What we learn in the field shapes the INRESET method, and the method goes back to the community through Project IN.
Visit Project INQuestions
Before you reach out
Is this coaching or therapy?
Neither. It is a strategic intervention. We use clinical psychological frameworks and narrative therapy to resolve operational and creative blocks. We don't only talk. We change the structure that produces the output.
What does trauma-informed mean for a company?
Companies carry the marks of hard moments, such as a failed launch, a painful exit or a crisis, the same way people do. Trauma-informed means we look for where those moments still shape decisions today, and we work with them safely and precisely instead of pushing past them.
Why is the Founder Reset a single 90-minute session?
Because we don't try to treat everything at once. The session targets the one pattern with the most influence on your decisions right now. Removing it changes what is possible in the rest of the system.
Does a Narrative Reset include a new logo or website?
No. We rebuild the story and the decisions underneath your brand. Design and execution can follow with your own team or partners, now working from a narrative that holds.
Which engagement do I need?
Start with the self-check above, then request an audit. The first conversation shows which layer the pattern lives in, and we start there. Each engagement stands on its own.
How is pricing structured?
The Founder Reset has a fixed price. Team, Narrative and Stewardship engagements are scoped after a first conversation, because they depend on the size of the system.
Begin
Come back to the reason you started.
Tell us what you are building and where it stopped feeling like yours. We will reply personally. Founders can also book a Founder Reset directly above.
Thank you. Your message has arrived.
We have sent a confirmation to your email and will reply personally. If you want to talk sooner, book a free 20-minute intro call.
Book an intro callOr write to system@inreset.com